Fill in each beat with your scene, camera move, and timing.
| BEAT | TIMING | PURPOSE | CAMERA MOVE | YOUR SCENE / PROMPT |
|---|---|---|---|---|
| BEAT 1: HOOK | 0–2s | Stop the scroll. Visual surprise, bold statement, or pattern interrupt. | Push-in or quick zoom | [Subject] in [unexpected context], cinematic close-up… |
| BEAT 2: TENSION | 2–5s | Create a question or conflict. ‘What happens next?’ | Slow dolly or static hold | [Subject] faces [obstacle/challenge], dramatic lighting… |
| BEAT 3: REVEAL | 5–8s | Show the answer, product, or transformation. The ‘aha’ moment. | Arc reveal or crane up | [Product/solution] revealed in [cinematic context]… |
| BEAT 4: ESCALATION | 8–12s | Build on the reveal. Show it in action, add proof, raise stakes. | Tracking shot or multi-angle | [Subject] using [product] with [impressive result]… |
| BEAT 5: PAYOFF | 12–14s | Deliver the emotional or logical conclusion. | Hero shot, slow arc | [Final result], golden hour, triumphant mood… |
| BEAT 6: CTA | 14–15s | Tell them what to do. Clear, simple, one action. | Static or gentle pull-out | Text overlay: ‘Link in bio’ / ‘Shop now’ / ‘Follow for more’ |